How do you show up as a Leader?

This conversation is not as straightforward as ‘dress for success’ was in the 80’s and 90’s.

Business environments are increasingly casual, retaining talent is not as straightforward as the benefits packages and health insurance that used to work and the pace of change requires your teams to be completely engaged and committed to the vision.

Leadership Style Power™ gives you the tools to address these challenges via my workshops, my blog and my podcast.


Leadership Style Power starts with the internal elements of your leadership style (your Why, Values, and Experiences, etc.) to create the external elements of your leadership style to communicate an authentic, connected and confident presence as a leader (or rising leader) so you are better positioned for the opportunities to advance your career and business NOW.

What are the secret ingredients to realizing your full potential?
  • Seeing yourself as a leader (aka raising your hand to have a seat at the table)
  • Knowing who are you as a leader (what are your guiding principles and skills?)
  • Creating your authentic style and brand to make sure you're positioning yourself as a leader to be promoted (including all the nuances of fit, dressing for every occasion and how to evolve your style with your career)

After all, you only get one chance to make a first impression.

About Catherine

"I realized it wasn't the power of the dress, but what power the dress allowed me to access." - Catherine Cassidy

Why does Style matter? I believe your style is an evolution, as you evolve and grow to meet the changes in your career's trajectory, so must your style evolve. After working for 7 years in various fields of business and fashion, I gained a unique perspective on what it means to show up as a leader. I realized in my own journey that your style is an outward reflection of your inner self. It's worth asking yourself "Who am I? How do I want to show up?" Those 7 years coupled with the 9 I spent working with professional women to define their style are what lead me to this work with Leadership Style Power.™

A journey in style + business >

Why does STYLE have to be a part of the conversation?

Because more important than how others perceive you, what you wear impacts how you feel about yourself. Studies have even shown that it impacts how you perform. What does this come down to? CONFIDENCE.


Catherine gives women tools to enhance their existing style so they feel armed with even more confidence.

When I think of Catherine Cassidy, the words style and power both come to mind. Catherine has a deep background in the fashion industry and a presentation style that makes it easy to like her. While many “style experts” leave women feeling as if there is something wrong with them, Catherine gives women tools to enhance their existing style so they feel armed with even more confidence. Catherine speaks about being an empowered woman and using style to convey personal confidence in a way that is individualized, feminist, and uplifting.  Catherine has spoken to the young women who Running Start trains to run for political office. She is always such a hit! When our young women walk out of a session with Catherine, they hold their heads higher and prouder.

> Melissa Richmond, Vice President of Running Start

Every woman left glowing, feeling more comfortable in their skin and with a clearer idea of how to dress for both her body and her essence.

I asked Catherine to do a workshop at a healing retreat for women experiencing grief. Dealing with loss can make us seem like a stranger to ourselves when we look in the mirror and I wanted to give these women a chance to see how their inner beauty could shine with a little help. The attendees loved working with her. Each of them left glowing, feeling more comfortable in their skin and with a clearer idea of how to dress both for her body and her essence. It was a fantastic way to make concrete the amazing healing and growth that had already taken place.

> Alana Shereen