Let’s first meditate on a quote from Marianne Williamson:
As we let our own light shine, we unconsciously give other people
permission to do the same. As we are liberated from our own fear,
our presence automatically liberates others.”
Are you wondering how this can relate to “color yourself successful?”
Well, it means everything!
For two reasons:
1) How you present yourself is how to ask the world to perceive you. This starts most basically with your wardrobe and your confidence (often, they go hand in hand!).
2) Color influences mood and perception.
Think about it. How do you feel when you wear all black? How do people respond to you? How about when you wear your favorite purple top? The reaction is a lot stronger and you get so many more compliments, don’t you? And I know your mood is immediately a bit brighter, even if you were in a fine mood already.
So, incorporating color into your wardrobe and your brand image …
First, think about how much color you have in your wardrobe. Is there any one color that really dominates? Possibly two? Well, then you’ve already chosen what I like to call your “Power Color.”
Power Color: The color that brings out the best in you – your
complexion, your personality and how others perceive you.
How people perceive you results from a combination of how the color makes you look and feel as well as how the color itself is perceived. So, you need to take all of these into consideration when identifying your ‘power color’ as well.
Don’t hide behind black!
We naturally gravitate to certain colors because we can instantly see and feel the difference as soon as we put it on. We see our complexion miraculously improve and our shoulders pull up a little straighter. Once you recognize this, make a mental note on how the color makes you feel (or, if you need to, write it down). Remember this for when you’re shopping, needing a mood boost, and when you’re preparing for a presentation.
Since your image is your brand, take the following into consideration when preparing for a presentation:
* Your ‘Power Color’ for how it makes you feel, look and be perceived. Incorporate it into your outfit to really make you ‘pop’ in front of your audience (whether onscreen or off).
* When in doubt, wear blue. It’s the most universally flattering shade (and denotes trust and loyalty!).
* Avoid prints as they can be too distracting (and on camera, can be distorted – especially small prints).
* Avoid black and white. They can be built into an outfit, but should not be the dominate colors – white especially. Black can be perceived as too harsh while white just washes you out, so it does nothing for your complexion.
* If you’re keeping your outfit simple with solid colors, keep your accessories simple as well. People should be paying attention to what you say, not distracted by something you’re wearing.
* If you’re selling something (even if it’s just that you’re an expert), consider the meanings associated with different colors. Though, don’t wear a color for it’s specific meaning if it doesn’t make you look or feel great.
Are you ready to shine?