Do people come up to you at networking event?

At work, do colleagues look to you for advice and to set the standard?

Do you get email inquiries from people you’ve never met who are asking you for advice or to hire you consistently?

When you meet someone for the first time, do they tell you what you’re about?

ability to speak for you and before you. In being instantly recognizable and well received as a brand, you have the ability to launch a new product, service or opportunity and get immediate results.

Consider Apple. Instantly recognizable. They launch a new product and it sells millions in the first day. What’s even more amazing is that Mac users still account for a very small percentage of total computer users. So if Apple maintains its brand strength it still has huge opportunity for growth.

The reason for Apple’s success goes deeper than it’s logo. Though, it’s amazing that a simple apple with a bite out of it has the same meaning as the company name, it’s taken many years to build up. And it’s taken a lot of integrity and innovation with it’s products. As well as consistency in being the first movers and offering products designed for the user experience.

That’s the power in a brand. Being recognized for excellence. Standing out. Success.

A few things to takeaway from Apple to create YOUR Powerful Brand:

1) Focus on the needs of the customer (or client or boss). It’s not about YOU when it comes to the user experience.

2) Be innovative. Stand out and make yourself known for this.

3) Be unapologetically YOU. Steve Jobs may not be known for his kind, inspiring nature as a boss, but he definitely is known for his creative genius and demand for excellence. And he’s OK with that.

4) KNOW your Brand. Apple is recognized for excellence and innovation as well as speaking to creatives and people who want to be on the cutting edge of technology.