I asked you to assess your value line. Were you honest with yourself? Now, I want to discuss how you can extend it. How you can offer MORE value to yourself, your life and your career.

What I’ll be sharing isn’t groundbreaking, but it will serve as a healthy reminder.

This topic isn’t going away any time soon, so I even encourage you to print out this article to keep nearby. You’re focusing on building your business, your career and your family and these are exactly the tools you need to uplevel and get there now!

1) Assess your Values

Just like my favorite example, Lululemon, assess your values and write them down. A mentor of mine calls them his Guiding Principles. Lululemon calls it their manifesto. Give it a name that resonates with you and keep it somewhere easily accessible. I guarantee you that you’ll be referencing this frequently. Any time you need to make a decision and you’re having trouble, refer back to these values and you will quickly know your answer.

Now, to be clear, this doesn’t have to be focused on your career or your business. This should absolutely be about your life. If you do have your own business, I recommend a separate set of values so that you can inspire and empower your team just as Lululemon does.

2) Focus on your Core Competencies

You know what your good at, but as a woman, you’re probably trying to do it all yourself. Stretching yourself among too many tasks/projects/etc. will only overextend yourself and ensure that you’re not doing any one thing particularly well.

Take a cue from some of the most successful (and unsuccessful) businesses and focus on your core competencies. Any business that has been GREAT has focused on their core competencies (think McDonald’s). Any company that has only been GOOD has tried to expand too fast outside of their core competencies and ultimately had to downsize and revert back to their core competencies for any chance of survival.

If you’re focusing on what you do best, you’ll not only be more successful, you’ll also be much more satisfied. And you better believe people will take notice of that!

3) Build your Team

You might be amazing, but you can’t do it alone. Ask for help when you need it, but also start building your support team that you trust.

If you’re having amazing career success, consider how great you’ll feel when you can hire someone to assist you and give them that priceless opportunity as a mentor. You’re not only focusing on your core competency, but you’re training people under you who can develop that competency as well.

And where you don’t have the core competency, simply outsource. You needn’t be bothered with all the laundry, the admin tasks, presentation prep, accounting, etc. Your time spent on those things is a waste. You could be training someone, marketing yourself or booking or working with a new client (or, spending time with family and friends).

4) Live by your Values

Lead by example. The most effective leaders are the ones that live by their values. You innately instill trust, a sense of team and motivation simply by living by these values.

Trust me when I tell you that people will take notice. Look at Lululemon’s insane growth over the last five years, regardless of a down economy. New stores keep opening, they’re now selling online and people are lined up to quit their corporate jobs and work in a store.

Do you see what this means? You can remotely inspire people to ACT if you live by your values. How cool is that?

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