One thing that kept coming up this weekend was VALUE. Offering value, perceiving value and most importantly, valuing yourself.

This is a huge question for all of us, but women most especially.

Time and again I’ll have women tell me they want to work with me and then get scared of the price. When they let that scare them away, that tells me they’re not ready for the value I can give them … and not just the value of my service, the realization that they’re worth it!

This might be a controversial and sensitive topic for you, but it’s one that needs to be addressed.

Quite frankly, I’m over it:

As a woman, you have so much to offer the world!!

Example A) Whether or not you have children, you’re a mother.

Women are natural nurturers. This translates to numerous hours fundraising for your booster club, supporting philanthropic causes, offering an ear for your girlfriends and mentoring other women. Unfortunately, this tends to translate to putting everyone’s needs in front of your own.

Example B) Women do better in school than men

More women graduate college, perform better on tests, are entering upper management, etc. Yet, you’re still earning less than your male counterparts. Even more so, you’re still doubting your abilities.

Example C) Women Start Businesses

With the recent economy, there has been a boom in women-owned businesses. Businesses that create jobs, stimulate the economy, add value to others lives and add income to their families’ bottom lines. However, you’re still taking on more than you can chew and not valuing your time enough to ask for help.

This subject means a lot to me because I get it, I’ve been there.

I’ve been the girlfriend who was always there no matter what – no matter how much drama, no matter if it was always the same drama and no matter if it ultimately actually hurt me. (Ironically, I have a very low ‘drama’ tolerance!)

I’ve been through those amazingly tough times where you can’t understand why someone would backstab you that way. I’ve been the one who was uncomfortable talking about money. I’ve been the one whose pride wouldn’t let her ask for help.

And I can tell you with absolute certainty that overcoming those limiting beliefs and recognizing my value line has had a direct and significant impact on the success of my business.

Basically, I took back the control. I decided what was best for me. I asked for help. I hired assistants. I’ve UPPED my VALUE!

So now, ask yourself, what do you most value about yourself?

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