To BRAND into your memory the quote at the crux of this series:

“Initially Style is more important than substance. If you don’t have the right Style, you won’t get to share any of your Substance.”

Your style, your inner style, your INSPIRED style. This is what will get you noticed so you can share all your yummy substance. Like that prophetic “Build it and they will come” let’s think about “Style it and they will come!”

Tip #4: Make it Cohesive & Consistent

This is about making your branding cohesive with your personality … and your audience. It’s your Style Statement!

Style How To: Try mixing all different ‘occasions’ into your outfits. Don’t be afraid to mix your work with your play or your dressy with your casual. By pairing these different elements of your life together, you can actually dress to your audience while staying true to yourself and your Personal Brand.

For instance, if you’re a bit bohemian, you can still dress professionally by adding a blazer to one of your maxi or knee length dresses.

Bottom line is that it all has to work together. You have to always be true to yourself, while being aware of your audience. PLEASE don’t think that you have to sacrifice your personality and style for the sake of your audience. Your audience needs to see you AND your substance!

This is where it can be helpful to have some expert help to get you to pull it all together in a way that makes sense for your brand, your lifestyle, your personality and your business.

Once you’ve determined your cohesive Style Statement, it’s important to be consistent with your image. This is what the BRAND is about … literally branding it into your audience’s mind. I know that sounds a little bit much, but it’s true. Branding consistency is so important because every impression on your audience reinforces your brand perception.

If you need to, ask the question this way: What is the consistent brand impression you want to leave on your audience?