When I was still at BCBG working as a merchandiser, I first started considering personal styling — even just as a side gig — when I realized how good I was at finding the perfect gifts for my friends from our assortment. I’d nail the size, style, fit and color. Perfect for my friend’s body, life and career.
There is nothing better than the delight on someone’s face when they open that perfect gift.
It’s been 9+ years of helping professional women define their style and evolve their wardrobe and my FAVORITE part of it all is still, hands down, when the light goes on and she sees her power + potential.
Because, while style is the catalyst, the work is ALL about helping YOU see, own and feel your power + potential.
Ultimately, it comes down to Confidence.
Confidence comes from a true inner knowing of your self.
I’ve always been passionate about product.
When I was a little girl visiting my grandma in San Francisco, we’d go to the Neiman Marcus on Union Square and I’d just take in the beauty of the clothes — the fabric, the stitching, the shapes. The clothes were art to me; they told a story.
Fast forward to looking for my first job out of college. I discovered the field of Retail Buying and,
The news reports surrounding Harvey Weinstein and the women coming out with allegations of harassment and rape are hopefully the tipping point to the other side where this does not happen as regularly for women.
This issue (that we ‘ask for it’ by simply dressing as women) is exactly what drives my work with leadership, style and power for women … more on my WHY for you:
We need to have this conversation so that we can get to a point where what’s ‘appropriate’
You may have noticed a small change.
If you’ve been following me for a while, you’ve known my business as Ustyled.
Well, this is the official launch and rebrand under my own name, Catherine Cassidy.
In the video below I share a bit more about the discovery process that led to this change, how and why I committed to it and what I’ll be focusing on as I move forward.
I had a blast sharing a bit of the Ustyled journey (and what I’ve learned along the way) as well as tips for ‘redefining dress for success’ with Leadership Style Power on Kelsey Suemnicht’s podcast ‘Women in Diplomacy.’
CLICK HERE TO FOLLOW ON iTunes
Having a powerful presence and a sense of self and style isn’t necessarily something that you are born with.
Its something you grow into, whether it’s because your parents and/or childhood cultivated opportunities for you to create resilience, strength and grow through challenges or because you sought them out (or both).
Personally, I see my growth in confidence and presence starting when we moved from a suburb of Detroit to a suburb of Chicago.